Pensole Academy Collaboration - SWDC Design Bootcamp

Cohort 4 In this project, we were tasked with designing a collection for Serena Williams' hypothetical signature athlete, "Sol De Souza." Our mission was to invigorate the rock climbing market with fresh energy and innovative perspectives, appealing to hiking and climbing enthusiasts worldwide. Through the story of Sol De Souza, an emerging climber making strides in the athletic industry, we crafted designs that blend style, functionality, and inspiration. This project highlights my team and I’d ability to create compelling narratives and innovative designs, and to showcase my skill in footwear graphic design. Design Team: Imani McIntosh (Brand Creative) Rod Thomas (Footwear Designer) Fitz Dees (Footwear Graphics) Javier Martinez (Apparel Graphics) Jailine Cano (Apparel Color Designer) Chantal Gutierrez (Footwear Color Designer) Angela Munoz (Materials Designer) Angeles Morales (Apparel Designer) Anneliz Reveles (Apparel Designer)

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